Date: Tue, 15 Oct 1996 23:33:45 -0500

From: Dan Goodman dsgood[AT SYMBOL GOES HERE]VISI.COM

Subject: that carbonated stuff

About ten years ago, I tried finding out what supermarket ads in

various parts of the US called carbonated beverages. I looked through

out-of-town newspapers in the main Minneapolis library.

Is there a term for such things as radio announcers saying "twenty

minutes in front of the hour" -- to avoid saying to/till?

None of the supermarket ads used ANY of the terms. They advertised

flavors or brands.

Digression: one ad had a special on a brand of dog food and said

"Veterinarians use it themselves." Didn't say whether they fed it to

their dogs.

Dan Goodman


I have always depended on the kindness of stranglers