Date: Thu, 19 May 1994 09:00:39 CDT
From: "Krahn, Al" AKRA[AT SYMBOL GOES HERE]MUSIC.LIB.MATC.EDU
Subject: Walgreen's sodawater
The official name is Walgreen, without the -'s. However, I
confess to adding the -'s whenever I talk about it.
On the other hand, I never add the -'s to Kmart, Walmart, Target,
or some others. But I do say Penney's, when I know that is not a
part of the name at all.
We do also have some stores with -'s built in: Dretzka's,
Goldmann's, Kohl's, Lena's, Marshall Field's; and some with an
-s but no apostrophe, Younkers, Marshalls.
Growing up in Milwaukee in the 30s and 40s, we drank "sodawater"
that we purchased from the local sodawater company. We had many
in the city, and they often had the word "sodawater" in the name
of the company. We would buy it by the case of 24, with
returnable bottles, of course. We were always within easy driving
distance of one or two of these companies. One offered several
dozen different flavors, some of which imitated well-known brands
near the end of the company's existence. It died a few years ago.
Its cases of bottles are collectors' items around the city now:
American Bottling Company or American Sodawater Company, I can't
recall which. We have only one such local sodawater company left
in the area producing generic sodawater in a variety of flavors.
The word "pop" seemed to migrate into the area in the 50s, and
at first we were confused by people who used it and could
recognize them as people who didn't grow up here. Most of us used
the term to refer to our male parent, also sometimes "Pops" with
When soda fountains died a slow death here, we all lost one of
our other favorite beverages, "phosphates," which were nothing
more than sodawater made on the spot from a flavoring and some
carbonated water from the soda fountain. Chocolate-cherry was a
personal favorite. They would mix any combination of flavors you
There was also a soda fountain downtown that served some exotic
drinks that us street urchins did not understand, something
called "frappes." Obviously, they were something consumed by
a different class of people than we were. I don't think I ever
Ice cream sodas are hard to come by these days, also.
You might be able to find a Black Cow at an A & W though.
I'm not sure. Those are disappearing too.
AKRA in Beerville.