Date: Sat, 28 Mar 1998 13:41:04 -0500
From: Grant Barrett gbarrett[AT SYMBOL GOES HERE]DFJP.COM
Subject: RE Re: Think Different

From: Evan Morris
I don't know whether I'd classify those ads as a "PR disaster," but many
people (check out the NYTimes discussion boards) have found the use of images
Gandhi to boost flagging computer sales profoundly repulsive and smarmy.

I heard from some people about that. Others were apparently more put off by the
Great Soul's sagging, shirtless chest than put off by what they saw as the
co-opting of his legend and virtue.

I find it interesting, in a further off-topic sort of way, that Steve Jobs
(interim CEO and Apple co-founder) contacted as some of the featured people, or
their families, to ask directly for permission. This is, of course, hearsay,
and I wouldn't know who he contacted and he did not.

Grant Barrett