Date: Wed, 14 Jun 1995 09:42:27 -0800 From: Michael Elkins Subject: Re: Kmart As a registered trademark, Kmart may not be the most ideal thing to use as an example in your context. Surely, at some point a board of at least a dozen people sat around for an hour, trying to decide how best to present their company name to the public. Also, the word "Kmart" does have a history. Up until about three years ago, the registered spelling with the U.S. Trademark Association (now the International Trademark Association) was "K mart" (space included). After the company's image makeover ("I love what they've done to Kmart!"), which included a redesigned logo, the trademark was changed so that the spelling is now "Kmart."