Date: Wed, 14 Jun 1995 09:42:27 -0800
From: Michael Elkins MELKINS[AT SYMBOL GOES HERE]ADVOCATE.COM
Subject: Re: Kmart
As a registered trademark, Kmart may not be the most ideal thing to use
as an example in your context. Surely, at some point a board of at least
a dozen people sat around for an hour, trying to decide how best to
present their company name to the public.
Also, the word "Kmart" does have a history. Up until about three years
ago, the registered spelling with the U.S. Trademark Association (now
the International Trademark Association) was "K mart" (space included).
After the company's image makeover ("I love what they've done to
Kmart!"), which included a redesigned logo, the trademark was changed so
that the spelling is now "Kmart."