Date: Sun, 14 Jan 1996 23:39:33 -0700 From: Rudy Troike Subject: Re: Estimating Potential Book Sales Bethany, I've never had a publisher question an estimate; maybe they are getting more hard-nosed these days. On estimations, I would start with how many you would expect to use at UT, then extrapolate to a reasonable number of other like institutions. And insist on a paperback to keep the price down. I'm tired of seeing students stuck for $45 for a book of 150 or 200 pages because the publisher insists on a hard cover. I also think we should boycott sending textbook manuscripts to publishers who charge outrageous prices. Rudy