Date:  Mon, 16 Jan 1995 11:07:34 EST

From:  Larry Horn <LHORN[AT SYMBOL GOES HERE]YALEVM.CIS.YALE.EDU>

Subject: Re: Doubles and triples



Funny, I caught that same commercial (Anybody anybody? Or just certain any-

bodies?) for AT&T last night. I think triples--at least the ones I've

collected--represent a different phenomenon. While the first element of the

double serves as a modifier, triples are used to indicate that no other members

of an implied category are worth worrying about:

 Location, location, location.  (The most important factors in determining

                  success of an enterprise.)

 Service, service, service.   (The factors in success of a politician.)



    Larry