Date: Mon, 9 Jan 1995 09:23:59 -0600 From: debaron[AT SYMBOL GOES HERE]UIUC.EDU Subject: Re: Variation on Gallicisms hyper may be negative in some senses, but not all, as the popularity of star wars' "hyperspace" attests, not to mention hypertext, hypercard, and hypermedia. I guess it's the sci/tech sense rather than the psych sense, so it may have a more limited range. As Mike Picone notes, Bigg's hypermarket is run by a largely French company. We could do worse: we could have mega- tapped for the slot: they're opening a new Mega-K Mart here this month, and Mega-Target is in the works. I don't think the pseudo-gallic pronunciation of target has any connection with the French origins of the word, btw. Just a little joke coinage of the hyperfolk. We had a supermarket here once called ValuChek. One of the first discount groceries locally, it was definitely downscale in merchandise and clientele. Many people jokingly called it "vaLOOchek," as if it were an eastern european name. It's now a County Market. dennis Dennis Baron debaron[AT SYMBOL GOES HERE] Department of English 217-333-2392 University of Illinois fax: 217-333-4321 608 South Wright Street home: 217-384-1683 Urbana, Illinois 61801