"Super Bowl Index" or "SBI" has been used, for obvious reasons. I don't

have Nexis handy, but this January 1996 article is from


By Greg Fields

Knight-Ridder News Service

(...) The SBI calls for an up year for the market if the Super Bowl is won

by an original National Football League team before its merger with the

American League created the modern-day NFL. Conversely, it will be a down

year if a team from the old AFL prevails.

So no matter who wins Super Bowl XXX on Sunday, the market will rally.

Because both contenders--the Pittsburgh Steelers and the Dallas Cowboys--were

original NFL franchises. (Yes, the Steelers are an AFC team today, but that

switch came later.)

So 1996 is bound to be an up year because of the Super Bowl, says Robert

Stovall, a well-known New York investment advisor who has long championed the


Skeptics may scoff, but the SBI scores more often than any field goal

kicker in the NFL. It's been right 26 of 29 times, according to Stovall.

The SBI is just one of many Wall Street legends that allegedly predict

future stock market activity. Women's hemlines were once closely watched on

Wall Street: If hemlines rose, so did stock prices. If they started to fall,

it was time to sell.

Market pundits say that indicator has come under severe duress in recent

years, with eclectic fashion styles and sexual-harassment guidelines and the

advent of the pantsuit.

Some folklore has origins that are fairly easy to trace. For instance, the

belief that October is a jinxed month has a lot to do with rather nasty stock

market crashes in 1929 and 1987 and a harrowing 200-point drop in 1989.

But unlike most indicators, the SBI is actually credited to an

author--Leonard Koppett of The New York Times, a sportswriter who in 1978

dubbed his discovery the Koppett Cycle. (...)