"SHOW ME THE MONEY!" Show me more citations!
I used Excite, and "Show me the money" turned up 2,907,783 items.
Methinks that's either a lot of money or Excite gets too excited.
The New York Times online had two important items, both from 5 January
On College Football by Malcolm Moran
(...) The lucrative side shows are everywhere. A man on the floor of
the Louisiana Superdome was about to attempt to throw a football through a
hole for a million dollars in a halftime promotion. As fans dashed for
restrooms after a two-hour first half, the announcer was yelling in an
attempt to create some excitement, encouraging the crowd to shout: "Show me
the money....show me the money...."
Show me? The money was everywhere....
Making the Shift from "Boyz" to Man by Steve Oney
(...) And "Show me the money," a line he (Cuba Gooding, Jr.--ed.)
delivers during a rousing verbal duel with the title character, a sports
agent played by Tom Cruise, may well become a catch phrase.