Date: Mon, 6 Jan 1997 09:14:36 -0500

From: Wayne Glowka wglowka[AT SYMBOL GOES HERE]MAIL.GAC.PEACHNET.EDU

Subject: Re: Soccer Moms



"Soccer moms" is WOTY--it just came out on Reuters/AP. I thought

"Ebonics" was vastly more significant, but to each his or her own.

How did "soccer moms" break out? I believe the phrase was used in a tv

commercial for a minivan--the Nissan Quest, or another model. WOTY and a

President from an advertising copywriter!



I'd appreciate any citations that anyone can find. I heard it first on tv

at the Republican convention.



Actually, the winner was "mom" since the nomination also mentioned "minivan

moms" and "waitress moms."









Wayne Glowka

Professor of English

Director of Research and Graduate Student Services

Georgia College & State University

Milledgeville, GA 31061

912-453-4222

FAX: 912-454-0873

Office: Arts & Sciences 3-04

wglowka[AT SYMBOL GOES HERE]mail.gac.peachnet.edu