Date: Mon, 9 Jan 1995 09:23:59 -0600


Subject: Re: Variation on Gallicisms

hyper may be negative in some senses, but not all, as the popularity of

star wars' "hyperspace" attests, not to mention hypertext, hypercard, and

hypermedia. I guess it's the sci/tech sense rather than the psych sense,

so it may have a more limited range. As Mike Picone notes, Bigg's

hypermarket is run by a largely French company. We could do worse: we

could have mega- tapped for the slot: they're opening a new Mega-K Mart

here this month, and Mega-Target is in the works. I don't think the

pseudo-gallic pronunciation of target has any connection with the French

origins of the word, btw. Just a little joke coinage of the hyperfolk. We

had a supermarket here once called ValuChek. One of the first discount

groceries locally, it was definitely downscale in merchandise and

clientele. Many people jokingly called it "vaLOOchek," as if it were an

eastern european name. It's now a County Market.


Dennis Baron debaron[AT SYMBOL GOES HERE]

Department of English 217-333-2392

University of Illinois fax: 217-333-4321

608 South Wright Street home: 217-384-1683

Urbana, Illinois 61801