Date:  Sun, 4 Feb 1996 12:18:00 -0700

From:  William King <WFKING[AT SYMBOL GOES HERE]CCIT.ARIZONA.EDU>

Subject: Re: ESL/forks to the right/pudding & pie?



The point of Abercrombie and Fitch is that had Fitch added Abercrombie

to the firm, the addition of an extra-heavy name would have created a

less harmonic name for the firm. This is not to say that me-first

does not apply, only that it competes with another requirement.

Within sight is a poster of Arizona hummingbirds. I would prefer a

firm of Hummingbird and King to King and Hummingbird any day, even

if it does fly in the face of animal over human.

Bill King