Date: Sun, 4 Feb 1996 12:18:00 -0700 From: William King Subject: Re: ESL/forks to the right/pudding & pie? The point of Abercrombie and Fitch is that had Fitch added Abercrombie to the firm, the addition of an extra-heavy name would have created a less harmonic name for the firm. This is not to say that me-first does not apply, only that it competes with another requirement. Within sight is a poster of Arizona hummingbirds. I would prefer a firm of Hummingbird and King to King and Hummingbird any day, even if it does fly in the face of animal over human. Bill King