Date: Wed, 23 Feb 1994 19:01:10 -0800 From: "Alan S. Kaye" Subject: Re: Strange Advertisement It sounds great to my ears (and is good marketing!) precisely because it uses the idiomatic "passing" ( = die) and a lifetime = someone who has lived a long, productive, four score and ten. It is like the "loved one" -- see the movie with Jonathan Winters. --Alan Kaye-- linguistics, cal. state univ., Fullerton