Date: Fri, 23 Feb 1996 03:55:50 -0500


Subject: Re: Monkey Wards and Kame-apart -Reply

I have seen a couple of comments about Target as being "a high-class place

to shop." I considered these comments to be litotes, or at least

ironic. The Target stores here are the same as K-mart, so the

frenchification of the name has always been taken to be humorous around

here. The high school kids who can't find sloppy enough clothes while

"thrifting", i.e. haunting thrift shops, buy cheap baggy things at

Target or K-Mart. Is Target REALLY tonier than K-Mart in other regions?

the use of the french pronunciation is definitely ironic, but i do

think target is slightly nicer than k-mart. i think this impression

comes from the fact that target stores (being part of a newer chain,

as far as i know) are usually in newer buildings in more recently

developed parts of town. and, being newer, their store fixtures,

shopping carts, etc. are also newer, and so seem nicer. i think

these facts combined make me more likely to look for clothes at

target than at k-mart.