Date: Sun, 18 Feb 1996 09:52:01 -0500


Subject: South-Florida Sun-Sentinel

R. D. Swets writes, "When I left work there about an hour ago, it was the

Fort Lauderdale Sun-Sentinel, [not the South-Florida Sun-Sentinel.]"

Well, Archbishop Bob, nowhere on the masthead/front-page of your very fine

newspaper do the words "Fort Lauderdale" appear--however, the words "South

Florida" ARE there, in caps and what looks like 24-point type. On page 1A the

"Reader's Guide" gives a Ft. Lauderdale address as the business location for

the paper--but then NEWSWEEK gives a Washington, DC, business location, but

that doesn't make it "The Washington, DC, NEWSWEEK"! Cf. USA TODAY, the Wall

Street Journal, the Christian Science Monitor, etc.

I've only been here for three weeks (and I have to go back to North Carolina

on 1 March)--as I newcomer, I went by what I read in the newspaper. If y'all

want me to call you the "Fort Lauderdale" Sun-Sentinel and not the "South

Florida" Sun-Sentinel, then I respectfully suggest that you call YOURSELVES

the "Fort Lauderdale" Sun-Sentinel and not the "South Florida" Sun-Sentinel

SOMEWHERE in the newspaper itself (especially on the masthead)!