Date: Mon, 5 Feb 1996 22:20:31 -0700
From: William King WFKING[AT SYMBOL GOES HERE]CCIT.ARIZONA.EDU
Subject: Re: Sears & Roebuck; Montgomery Ward
In addition to Sears and Roebuck, I believe that there was a third, silent
partner who was Jewish. Roebuck sold out early on, leaving Sears, who
worked himself to death without taking time to eliminate the extended
business name himself. Montgomery Ward was one person named Montgomery,
something I intuitively believed as a kid, even though Montgomery to me
was strictly a last name.
I think that Montgomery Ward sounds much better than Ward Montgomery, but
yes, yes, I would never refer to it as Montgomery's! I'd rather go to
These are esthetic considerations that may be beyond the realm of the
rationale considered here. One neat thing about the name Montgomery
Ward in its entirety is that the M and W are reciprocal images that look
quite nice in caps.
A mail order fan,