Date: Wed, 23 Feb 1994 09:24:02 -0800

From: Paul Pease pease[AT SYMBOL GOES HERE]CRL.COM

Subject: Re: Strange Advertisement

On Wed, 23 Feb 1994, Glen Accardo wrote:

I've been lurking on this list for a while. But when I saw this sign,

I just had to ask. There is something rather odd about it, but I

understand what they are saying. The sign is for a funeral home and

says "We honor the passing of a lifetime: with dignity and care."

I'm reminded of the time a Hot L.A. ad agency pitched the Forest Lawn

account with no success but a most memorable slogan:

"If you aren't buried in Forest Lawn, you haven't lived!"


Paul Pease, Writer Consultant 302 Bryant, Palo Alto CA 94301

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Specializing in high technology marketing communications since

Intel's 1101 and the Osborne O1. Building my next career as

an E-mail Amanuensis. Open to talk about projects: 415-322-2072.