Date: Tue, 5 Aug 1997 13:56:07 EDT
From: Larry Horn LHORN[AT SYMBOL GOES HERE]YALEVM.CIS.YALE.EDU
Subject: HBO and TV
"GARTH LIVE FROM CENTRAL PARK
Thursday, August 7, 8 PM ET/PT
IT'S NOT TV. IT'S HBO."
HBO is not tv?? What is it, a frog?
A common enough ploy, especially in advertising. From my collection (to
illustrate what I like to call metalinguistic negation):
It's not a car. It's a Volkswagen. (commercial and advertisement, 1980's)
Or, more ominously,
They weren't people, Sir. They were the enemy.
(Lt. William Calley, during court-martial for his participation in
My Lai massacre.)