Date: Wed, 5 Apr 1995 10:17:54 -0400 From: "Jerry (NMN) Miller" Subject: Re: Cigarette brands. Help, please! Matti: At least a couple of brands not on your original list, I think, are the brand I happen to smoke, Viceroy, and its cousin, Raleigh, the origin of which is fairly obvious. (I'm not sure, but did you have Virginia Slims, which are aimed specifically through their advertising at women?) I don't know if you want to get into obsolete brands or not, but, from my misspent youth, I recall such brands as Wings, Old Gold, Parliament (which may still be around? As our Tareytons, known as Herbert Tareytons in my youthful heydays - were they on your list?), Marvels, and probably many more I can't recall at this particular moment. I don't think "positioning" had become a part of advertising parlance back then, so they were all aimed at male smokers of whatever age or socio-economic background generally, and only secondarily at women, etc. I would definitely stay away from any brand called "Death" (on your list) just on general principle, just as I would not fly on Just Short of the Runway Airlines! jmiller