Date: Fri, 22 Apr 1994 23:56:20 -0700 From: Rudy Troike Subject: Negative Southern Image again A note from my colleague Dick Demers in Linguistics: too good not to share. --Rudy Troike (rtroike[AT SYMBOL GOES HERE] From: UACCIT::DEMERS 22-APR-1994 10:57 To: RTROIKE CC: Subj: more drawl bashing One of the commercials on 60 minutes last weekend was from the Polaner Jam company. Several elegantly dressed people are sitting around what looks like a dinner table. Several of the people ask for the Polaner jam to be passed using almost Received P English. Suddenly you hear a Gomer Pyle type voice saying "Would someone pass the jelly." One lady almost faints at the use of the word "jelly" in describing Polaner. The point is that the creators of the commercial felt the need to underscore the person's lack of social awareness and good breeding by giving him a southern accent. Somedays it all seems hopeless. Dick