Date: Wed, 5 Apr 1995 10:17:54 -0400


Subject: Re: Cigarette brands. Help, please!


At least a couple of brands not on your original list, I think, are the

brand I happen to smoke, Viceroy, and its cousin, Raleigh, the origin of which

is fairly obvious. (I'm not sure, but did you have Virginia Slims, which are

aimed specifically through their advertising at women?)

I don't know if you want to get into obsolete brands or not, but, from my

misspent youth, I recall such brands as Wings, Old Gold, Parliament (which may

still be around? As our Tareytons, known as Herbert Tareytons in my youthful

heydays - were they on your list?), Marvels, and probably many more I can't

recall at this particular moment. I don't think "positioning" had become a part

of advertising parlance back then, so they were all aimed at male smokers of

whatever age or socio-economic background generally, and only secondarily at

women, etc.

I would definitely stay away from any brand called "Death" (on your list)

just on general principle, just as I would not fly on Just Short of the Runway