Date: Wed, 13 May 1998 09:49:56 -0500
From: Grant Barrett
Subject: Viagra

Finally, something I can answer with authority:

It is "vie-AG-ruh."

About 18 months ago the advertising agency I worked for did marketing research for Pfizer, exploring the way Viagra would be received and perceived by the American public. I personally have heard marketing directors and other employees of Pfizer all pronounce it "vie-AG-ruh," which is what we do internally, as well.

All the jokes we were telling a year and a half ago are now in general circulation. I'm not saying we originated them, but is interesting how blue humor tends to run along the same lines in any group of people.

Grant Barrett